Case study · mobile banking · East & Southeast Asia

White-labelled banking application

A mobile banking application designed from scratch for Bank Genie, giving smaller and rural banks across East and Southeast Asia a foundation they could make their own.

Client work for Bank Genie · NDA expired

A mobile banking dashboard on a phone, showing accounts, services, and a loan offer — A calm home for the whole banking relationship: accounts, helpful services, and the next relevant action.

Role: Lead Designer
Domain: White-label banking
Surface: Mobile app
Year: Not disclosed

01 · Banking infrastructure for local institutions

Smaller and rural banks across East and Southeast Asia need modern digital services without building a complete product team from scratch. Bank Genie commissioned a white-label mobile application that could give those institutions a credible, approachable banking experience under their own brand.

02 · A foundation, not a one-market app

I led the design from the ground up alongside a junior designer. The work needed to support different banking brands and local contexts, including Thai and Vietnamese versions, while keeping the core experience coherent across markets.

A loan repayment selector showing loan amount, terms, monthly payment, interest, and total payable amount — Loan options, presented as a decision rather than a black box.

03 · Everyday banking, made easy to scan

The mobile experience brings the most common banking moments into a single, consistent language: checking an account, sending money, confirming identity, and exploring a loan. The screens keep the next action close to the information that supports it.

A mobile money-transfer flow — A focused transfer flow.

A fingerprint confirmation screen for the mobile banking app — A clear, recognizable security confirmation.

04 · One product, many banking moments

The system extended beyond the account home into transfers, security confirmation, account management, scheduled payments, and lending. Together, these surfaces show how a flexible product foundation can serve a bank's complete customer relationship.

Mobile banking screens for a transfer, biometric confirmation, account balance, and a scheduled donation — One visual language across transfer, security, account, and scheduled-payment moments.